BEVA
DESIGNER / TIANMING LU, SHENZHEN AZ INDUSTRIAL DESIGN Co., Ltd.
MEIN BEITRAG: MARKETING, USER RESEARCH, KONZEPTENTWICKLUNG, DESIGN, MODELLING, CMF ANALYSIS
DAUER: 12.2014 - 03.2015
This BEVA is designed for kids 2-6 years old, which can sing songs and narrate storys. As the philosophy "design follow user experience", we redefine the button operation. The buttons for kids, we make it big and gleamy（The stars on the earphone, function "Next song" & "Mode"). The buttons for adults, we make it small. The buttons useless(like bluetooth connecting), we place them at the bottom. For the complete outlook, we remove the speaker holes, we hide it.
About Prokids
Children’s education and entertainment company Prokids set up in 2009, with the original IP "Beva" as the core and children’s songs as the entry point, provides children's content and products in different forms, such as music, books, animation, film and television, and derivatives, aim to develop children's education and related industries through Internet technology.
Bava is the original animated character of the Prokids, they are a group of happy little beavers, As a good partner for children, Beva was born for a short time but it was loved by children.
The Beva Digital Platform provides pre-school for children with a variety of fun, educational and healthy learning and entertainment resource, such as Beva Children und Beva Radio. It also provides a professional and comprehensive parenting guide for parents through the Beva Personal Center Platform. The registerd users reach up to 15 Milion, the monthly visits has 3 Billion in 2014.
Aiming at the characteristics and education needs of preschool children, Prokids independently research and develop and introduce high-quality children’s content, and provide children’s education and entertainment and parent-child life services through the Internet, mobile terminals, multimedia emerging technologies, publishing, and physical products and services. The three core asset systems of "copyright" + "digital platform" + "derivatives" form the unique "Intellectual Property + platform" model of the children's industry.
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In the next 5 years, Prokids will continue to explore the business model of the entire Intellectual Property industry, further enhance the liquidity of derivatives, and accelerate the process of building the entire industry chain of Prokids's education and entertainment through capital leveraging.
Failed Product ReThink
According to strategy of combining the digital platform with the physical product, Prokids developed this product by itself and launched it on the market in 2013.
"Beva Pad" is a customized Android tablet that embeds Beva's own children's content. Prokids has tried to build it and Beva Backpack into an integrated early education solution.
But because of the popularization of mobile phones and iPads, which severely squeezed the living space of Beva Pad, the Beva Pad was cut off.
Strategy Planing
Develop an intelligent hardware based on its existing digital platform to lay out the commercial children's education market
Combine Prokids' brand Intellectual Property image to design a story player for the children
Competitive Product Analysis
Proxy User / User Research
Insight Statement
Idea Searching
Final Concept
The overall design retains the maximum character image to make the product anthropomorphize and reduce the sense of product. It focuses on the use experience of children and parents and adopts a dual-oriented design. Children are the main user, especially highlighting children’s common function mode switching and the next song in the side large buttons that are convenient to tap. Parents often use the pause button, the favorite button and the volume increase and decrease in the thumb area. The front area is easy to use, clear accurate. The light lock, volume lock, Bluetooth connection button, power-on button, T card, etc. are placed in the bottom area to reduce misoperations. Special use of hidden speakers, built-in speakers facing the user's belly, avoiding the unreasonable orientation and aesthetic destruction of the opening of the character's head, and highlighting the energy stars in the product modeling ears, hair, tail, earphones and decorative necklaces The environmentally friendly silicone material used in the part of the product is safe for children to bite, and is gentle and close to children. The product gives people a positive and happy animated image, and becomes a little friend close to children.
The usage of Beva story product is very simple. Beva's belly is the speaker. The headset it wears has 6 buttons. The left side is the volume level, and the right side is the play/pause and favorite buttons. Press the star favorite button during playback to put the currently playing track into the favorite list.
The red star light is the switch button. Press to switch the program. There are 9 programs in total. The blue star light is the song switch button, tap to switch to the next song.
Modeling and Prototyping
Color & Material & Finishing
